Building SEO Into Your Marketing Strategy
Whether you’re breaking into the online market or have had a digital presence and website for years, chances are you’ve heard of the lucrative - and evasive - world of search engine optimisation.
Although this traffic-generating strategy is chock-full of moving parts, implementing facets search engine optimisation (also commonly referred to as SEO) is essential in designing a balanced and successful marketing strategy.
If you’re unsure where to begin with SEO or want to learn more about how you can build SEO into your existing marketing processes, we’re here to help with some high-value information.
Is SEO a Marketing Tactic?
To put it simply, absolutely. SEO is the process of utilising various marketing tactics – especially content marketing tactics - to increase the organic web traffic your website receives from popular search engines. As the Content Marketing Institute points out, investing in implementing aspects of an SEO strategy is not a one-time practice. Rather, as the online world and search engine algorithms are in a constant state of flux, leveling-up your company’s SEO and marketing strategies are ongoing processes.
To effectively maximise the number hits your website receives from search engines like Google, there are methods businesses can build into their existing marketing strategy, including:
Completing keyword research and implementation throughout your content.
When SEO is discussed, keywords are often mentioned as a critical aspect of any successful SEO and marketing campaign. Whether they’re included naturally throughout your website or act as the basis for an informative blog post, keywords should be the core of any content showcased on your site. Search engines use these keywords to match searchers with the content most likely to solve their problems and drive traffic to your website.
Creating a website infrastructure that is easy to navigate.
Making your website as easy to navigate as possible for new and existing users helps them find the information they’re looking for, fast. The more time spent on your site demonstrates the fact that people are actually interacting and utilising the information you’re sharing, and that information is passed onto search engines to direct more traffic your way.
To streamline the navigation of your site, space out content in a way that is easy to view, and input keywords so they come off as a natural part of your content.
Track your website performance to identify weak spots.
In the world of modern marketing and SEO, data is key. By taking time to track website performance metrics and key performance indicators (KPIs), you can find where users are losing interest in your website or offerings and make the appropriate changes. These changes can be as simple as adjusting the placement of graphics on your site, or as complex as revising your site structure for a streamlined navigation experience.
With so many moving parts in sophisticated SEO marketing strategies, partnering with an organisation specialising in SEO services can help you make the most of your marketing budget. For more information on SEO services and how our team at Crimson can help, get in touch with us today.